MIELE Hong Kong breaks through design boundaries with their renovated “boutique” showroom in Causeway Bay. Designed by FAK3, the project simply defines the company’s belief in avant-garde and innovative design…
‘With over 30 plus Miele showrooms globally spanning from Beverly Hills to Korea. Each retail space is localized and unique. This was a great opportunity to push the boundaries, by creating an environment which reflected Hong Kong’s culture and to define a shopping experience which can add an emotional engagement between the product and consumer through our design.’
The direction was to create a series of thematic spaces, which resonates from the products and showcases the wide spectrum of possibilities on how Miele can enhance one’s home.
"The products radiate the space —the space takes inspiration from the products and their potential. It doesn't treat products as machines. It creates an emotional engagement with the products and helps one envision a lifestyle."